Wednesday, September 16, 2009

Paid content on minds at Communicopia

At the Goldman Sachs Communacopia XVIII Conference in New York on Tuesday, News Corp. chairman Rupert Murdoch discussed possible moves toward monetizing access to two of the content properties with which he's involved.

Murdoch said that within a few months, the Wall Street Journal will begin charging for access via Blackberry, iPhone and other mobile devices. Mobile-only access will cost $2 per week, while WSJ print subscribers would pay a weekly fee of $1.

Murdoch, along with NBC Universal CEO Jeff Zucker, said he is also looking at charging a subscription fee for the online video venture, Hulu. That strategy is less well conceived at this point, but Murdoch said that both subscription and pay-per-view models are on the table at this point.

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