Tuesday, September 15, 2009

Google rolls out FastFlip

Google rolled out its experimental Fast Flip service on Monday. The service, which is based on Google News, lets users view articles from publishers with a user experience and speed similar to flipping through a newspaper or magazine.

The service launched with the participation of several dozen publishers, including traditional news outlets such as the New York Times, Washington Post, BBC News, and Web-based sites that include salon.com and Slate.

The Fast Flip page features thumbnails of the partner-site pages that can be scrolled through for browsing and clicked on for reading. Google will sell advertising around the news articles, with a share of the revenue going to the publisher.

For more information: Business Week, New York Times

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