Software maker Adobe Systems announced Tuesday that it has agreed to acquire Omniture, an online business optimization company. The deal is valued at $1.8 billion.
Omniture is a leading provider of online analytics, conversion and marketing.
This is the second major acquisition by Adobe in the past two weeks. On August 31, Adobe announced that it was buying Business Catalyst Systems, LLC. Business Catalyst is the maker of the GoodBarry content management and e-commerce software.
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